The Pinna Blog
Proof that solos can look like studios
Field guides, playbooks, and GTM loops for freelancers turning premium retainers into productized experiences.
Latest field notes
Templates, teardowns, and GTM loops we actually use
Every article includes the exact workflow and copy we deploy for boutique studios chasing enterprise clients.
The Client Portal Playbook for Boutique Brand Studios
Small brand studios punch above their weight when every client touchpoint feels like an agency-grade production. Here is the exact portal flow we ship with Pinna to impress enterprise stakeholders from the first login.
Turn Retainers into Subscriptions with Branded Billing
Freelancers lose margin when invoicing feels like an afterthought. Pinna’s billing workflow makes paying feel as polished as the work itself — here is how to use it to keep cash flow predictable.
A Zero-Audience GTM Loop for High-Ticket Freelancers
No list, no ads, no brand equity? You can still land premium clients by shipping proof every week. This is the loop we use internally to get Pinna into the hands of boutique studios without spending on acquisition.
White-Label Portal Teardown: WMN Studio's Enterprise Hand-Off
We rebuilt WMN Studio’s onboarding sequence so their enterprise clients feel like they just signed with a 15-person agency. Here is the teardown you can steal for your own portal.
Portal Launch Checklist for Fractional CMOs
Fractional CMOs live across emails, slides, and dashboards. This checklist keeps every stakeholder aligned inside one branded space so your retainer feels indispensable.
Feedback Without Slack: Async Reviews Inside Pinna
Clients drown feedback in Slack threads. Consolidate every comment, approval, and asset change inside the portal so nothing gets lost between revisions.